Позитивные изменения. Том 2, №4 (2022). Positive changes. Volume 2, Issue 4 (2022)
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Another winner in this category was the Help Needed foundation for creating the Core IT service, which allows socially oriented non-profit organizations to create reports, plan goals, and measure social impact [24] .
Elizaveta Yaznevich, head of research at the Nuzhna Pomosh (Help Needed) foundation, told about other projects that the foundation developed in 2022. For example, the foundation's team of experts prepared a guide on creating and evaluating impact projects for the Sistema Charitable Foundation [25] .
24
Core. A project by the Nuzhna Pomosh (Help Needed) foundation. (2022). Retrieved from:(accessed: 09.12.2022).
25
Sistema Charitable Foundation. (2022). A guide for creating and evaluating impact projects. Retrieved from:(accessed: 09.12.2022).
“We studied the experience of Sistema JSFC Group companies – the experience is varied in many ways, and together we formulated the criteria for classifying a project supported by business as an impact investment. The goal of such investments is to achieve a positive, measurable social or environmental effect – simultaneously with the business result; all the expected results of the project are measurable and attainable; the effect achieved is long-term. In addition, based primarily on the literature dedicated to monitoring and evaluation of social projects, we have prescribed methodological guidelines for all stages of the impact investment project cycle. In its final form, the guide is designed for a wide target audience: from the shareholder making the decision to invest to the employee generating the project idea,” says Elizaveta Yaznevich.
The prize was also awarded to the Way Home Charitable Foundation for introducing systemic monitoring and evaluation tools into the practice of grantmaking organizations. 2022 saw several significant events for the foundation. Thus, as part of the Association of Program and Policy Evaluators conference, the Way Home foundation specialists shared their experience with colleagues from all over Russia in implementing and using monitoring and evaluation of socially significant projects, including the experience of those who are just beginning to use monitoring and evaluation. For the first time in the eight years of the conference, one of the sections was devoted entirely to the experience of the Way Home Charitable Foundation.
It is also worth noting the victory in the Corporate Philanthropy Leaders contest held by the Donors Forum. In the Best Program Promoting Sustainable Development through Grant Competitions (Best Grant Competition) category, 1st place was won by Severstal with the Way Home Charitable Foundation grant competition.
“This was only achieved through a two-year implementation of the results of an independent external evaluation of the foundation's grant competition conducted in 2019. It is important that despite all the events happening in the country and the world, we continue to develop the theme of evaluation, increasingly promoting the principles of evidence-based social design, emphasizing that positive changes in the lives of beneficiaries, communities and territories is the main purpose of NPO activities,” – says Alena Bogomolova, head of the Resource and Methodology Center of the Way Home charity foundation of the Severstal company, member of the Management Board of Association of Program and Policy Evaluators.
According to the expert, specialists from the foundation's Resource and Methodology Center traditionally work with all new grantees on logical models or chains of social results of projects at the beginning of their implementation. In 2022, the level of training for beginners has increased significantly and the time for this work took half as much as in previous years.
“For us, the question of how to implement a culture of evaluation in an organization is always relevant. This year we added blocks about monitoring and evaluation to the social design training seminars. Thus, when working on social design skills, even those entering the topic for the first time immediately perceive monitoring and evaluation as integral processes in their work. We tested this program in seven districts of the Vologda Region,” said Alena Bogomolova.
The fourth prize in this category was won by the Our Future Foundation for systematizing methods and programs in the field of evaluating the social and economic effectiveness of social enterprises and impact investors. In 2022, the foundation conducted a sample study of the social impact of social entrepreneurs' projects in the Khanty-Mansi Autonomous Okrug-Yugra [26] . Three projects were selected for the study: X–Land computer club (Nizhnevartovsk), Seven Dwarfs kindergarten (Nefteyugansk) and Botanica Bar (Nizhnevartovsk). In 2016–2018, these companies participated in a pilot project to develop the social investment market in the region.
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Our Future Foundation. (2022). The Our Future Foundation conducted a study of the effect of impact investments in Yugra. Retrieved from:(accessed: 09.12.2022).
The method used by the experts is the Social Return on Investment, or SROI. The Our Future Foundation is adapting it to Russian conditions to evaluate the effectiveness of impact investments. The data from this study helps investors and project managers understand how effectively funds are spent to create a social result.
The foundation has been applying the social impact assessment approach for 15 years, making decisions to fund socially transformative projects in the form of interest-free loans [27] .
27
Gladkikh, N. & Vyatkina, Y. (2022). Social Impact is Always the Cornestone of Social Entrepreneurship. Interview with Natalia Zvereva. Positive Changes, 2(3), 6–14.
Natalia Zvereva, director of the Our Future Foundation, notes that in 2022 the discussion of approaches to assessing the social impact intensified. First of all, this is related to the discussion of the specifics of social enterprises of various legal forms. Competencies in determining the approach to social impact assessment at the level of professional standards in the field of social entrepreneurship are important.
“Our experience shows that there is no universal methodology for assessing social impact, because there are differences in approaches for enterprises of different legal forms, different types of activities. For example, it is difficult to evaluate sports and social service projects using the same approach. As part of the Aksel.Sotszakaz accelerator, we saw confirmation of this thesis. The emphasis on industry specifics is one of the important trends in the development of this topic,” says Natalia Zvereva.
Another trend is the attempt to simplify the SROI method, to separate stakeholder approaches to determining the social impact. “Assessment of the social impact for the purpose of receiving state support and for the purpose of attracting investment may have different criteria. For example, in the first case, the principle of “social impact assessment in exchange for a measure of support” can be used. The topic of social impact assessment approaches is also relevant due to the fact that the quality of people's lives remains the number one priority in any initiative,” the expert explains.
Alexey Kuzmin, CEO of Process Consulting, received an award in the Personal Contribution to the Development of Social Projects and Programs Evaluation category for his development of the project and program evaluation market, active participation in evaluation method development programs, and educational activities on his professional blog.