Вынос мозга! Как маркетологи манипулируют нашим сознанием и заставляют нас покупать то, что им хочется

Линдстром Мартин

35. Gutsa Nyasha-Harmony. Marketing Mix in Action: Toyoya Prius / Yahoo Associated Content. – 2009. – June 8. – URL: http://www.associatedcontent.com/article/1804334/marketing_mix_in_actiontoyota_prius.html?cat=35.

36. Maynard Micheline. Say ‘Hybrid’ and Many People Will Hear ‘Prius’ // New York Times. – 2007. – July 4. – URL: http://www.nytimes.com/2007/07/04/business/04hybrid.html?_r=1.

37. Ottman Jacquelyn. Marketers, Follow That Prius // Advertising Age. – 2008. – May 28. – URL: http://adage.com/cmostrategy/article?article_id=127344.

38. Starring Role: Hollywood’s Love Affair with Toyota Prius Continues // GM Inside News. – 2005. – October 13. – URL: http://www.gminsidenews.com/forums/f12/hollywoods-love-affair-toyotas-prius-continues-21170/.

39. Kenrick Douglas. Sex, Murder, and the Meaning of Life // Psychology Today. – 2010. – February 15. – URL: http://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201002/want-show-your-wealth-and-status-buy-hybrid.

40. Maynard Micheline. Say ‘Hybrid’ and Many People Will Hear ‘Prius’.

41. Cooper Arnie. The Highway to Enlightenment / Mother Jones. – 2002. – January 1.

42. Prothero Stephen. Buddha Chic // Salon. – 1997. – May 24. – URL: http://www.salon.com/may97/news/news970524.html.

43. См. URL: http://lasermonks.com.

44. Cistercian Monks Jesus Ink Business / Unusual Business Ideas That Work. – 2006. – April 10. – URL: http://uncommonbusiness.blogspot.com/2006/04/cistercian-monks-jesus-ink-business.html.

45. См. URL: http://www.intentionalchocolate.com/.

46. См. URL: http://www.ehalal.org/quranverses.html.

47. Power Carla. Halal: Buying Muslim // Time. – 2009. – May 25.

48. Ibid.

49. Miller Lisa. 4 Sale: Bones of the Saints // Newsweek. – 2008. – February 11.

50. Ibid.

51. См. URL: http://webupon.com/services/you-bought-what-10-extraordinarily-peculiar-ebay-purchases.

52. Evolution of the Megachurch // Houston Business Journal. – 2009. – January 26. – URL: http://www.bizjournals.com/houston/stories/2009/01/26/focus1.html??b=1232946000%5e1766246.

53. Ibid.

54. Bogan Jesse. America’s Biggest Megachurches // Forbes. – 2009. – June 26.

55. Ibid.

56. Ibid.

Глава 9.

Они слышат каждый ваш вздох

1. Your Own Private Matrix // Economist. – 2004. – November 4. – URL: http://www.economist.com/node/17388382.

2. Data Mining Is Big Business for Kroger & Getting Bigger All the Time // KY Post. – 2010. – May 27. – URL: http://www.kypost.com/dpp/news/region_central_cincinnati/downtown/data-mining-is-big-business-for-kroger-%26-getting-bigger-all-the-time.

3. Clifford Stephanie. Web Coupons Know Lots About You, and They’ll Tell // New York Times. – 2010. – April 16. – URL: http://www.nytimes.com/2010/04/17/business/media/17coupon.html?ref-general&src=me&pagewanted=print.

4. Ibid.

5. Ibid.

6. Eunjung Cha Ariana. Digital Coupons Help Stores Get More Info About You // Houston Chronicle. – 2010. – July 4. – URL: http://www.chron.com/disp/story.mpl/business/7094186.html.

7. Ibid.

8. Robertson Jordan. Apps Secretly Sharing Personal Data with Third parties – Without Telling You // Huffington Post. – 2010. – July 28. – URL: http://www.huffingtonpost.com/2010/07/29/apps-secretly-sharing-per_n_662886.html.

9. Ibid.

10. Ibid.

11. Ibid.

12. Duhigg Charles. What Does Your Credit Card Company Know About You? // New York Times. – 2009. – May 12. – URL: http://www.nytimes.com/2009/05/17/magazine/17credit-t.html.

13. Ibid.

14. Prater Connie. What You Buy, Where You Shop May Affect Credit // CreditCards.com. – URL: http://www.creditcards.com/credit-card-news/how-shopping-can-affect-credit-1282.php.

15. Ibid.

16. Stone Brad. The Debt Trap // New York Times. – 2008. – October 21.

17. Ibid.

18. См. URL: http://www.alcmilestones.com/new-movers-homeowners-lists.php.

19. Ibid.

20. Varnon Rob. Bank Pays Millions to Yale to Market Its Credit Cards // Connecticut Post. – 2010. – June 7. – URL: http://www.ctpost.com/local/article/Bank-pays-millions-to-Yale-to-market-its-credit-514988.php.

21. Ibid.

22. Ibid.

23. Inside the Deals: Contracts Allow Credit Card Marketing to Students / Huffington Post Investigative Fund. – 2010. – June 8. – URL: http://huffpostfund.org/stories/pages/inside-deals-contracts-allow-credit-card-marketing-students.

24. Collier Kenneth, Carey Bernard, Grusy Ellen, Marjaniemi Kurt, Sauter Donald. A Perspective on Data Mining / Center for Data Insight at Northern Arizona University. – 1998. – July. – URL: http://insight.nau.edu/downloads/DM%20Perspective%20v2.pdf.

25. Kinsey Jean D., Wolfson Paul, Katsaras Nikolaos, Senauer Ben. Data Mining: A Segmentation Analysis of U.S. Grocery Shoppers (working paper 01/01, Food Industry Center). – University of Minnesota, 2001. – URL: http://purl.umn.edu/14335.

26. См. URL: http://www.thomascookmands.com/.

27. Watching as You Shop // Economist. – 2007. – December 6. – URL: http://www.economist.com/node/10202778?story_id=10202778.

28. См. URL: http://www.tns-sorensen.com/documents/11.3b1MKT_Retail%20PTBroch.pdf.

29. Hagenbaugh Barbara. Musak Thinks Outside the Box // USA Today. – 2004. – August 5. – URL: http://www.usatoday.com/money/media/2004-08-05-muzak-cover_x.htm.

30. McRaney David. Musak / You Are Not So Smart. – 2009. – October 26. – URL: http://youarenotsosmart.com/2009/10/26/muzak/.