Английский язык. Практический курс для решения бизнес-задач
Шрифт:
CSR efforts strengthen a company’s position as an employer of choice.
Morale, motivation, innovation, productivity and creativity are all improved by providing the opportunity for people to work for organizations that not only support their career but also provide for much deeper meaning in their life.
Integrity at work relates to employee loyalty. 40% of employees who say their senior leaders have high personal integrity are also truly loyal to their organization. That number drops to only 6% when employees do not believe their senior leaders have integrity.
Also, numerous studies have shown that there is a direct correlation between CSR and the ability to attract and retain customers. Customer choice has traditionally been driven by price, quality, appearance, safety, convenience, and accessibility. However, increasingly other value-based criteria are influencing purchasing decisions.
Product Improvement / Cost Reduction
Lower recruiting costs, larger market share, fewer regulatory fines, waste reduction, cost savings through recycling, and increased stock price and shareholder value are all tangible metrics for CSR.
Studies also suggest that reduced regulatory costs, and customer complaints are additional financial benefits realized after the implementation of a CSR program. However, there is research that supports a more direct cost/benefit analysis of CSR efforts. Intel provides a good case study of specifically measuring and quantifying their CSR improvement and associated financial benefit.
Intel has a system of assessments and audits that yields hard data regarding the social and environmental performance of its suppliers. This data allows Intel to better manage its supply chain by enabling the suppliers to become part of the company’s continuous improvement process. This process of assessing and auditing its supply chain has been integral in drawing a correlation between Intel’s CSR efforts and their business implications.
Source: www.eorm.com
Essential Vocabulary
1. Corporate Social Responsibility (CSR) –
2. obligation n – обязательство, обязанность, долг
oblige v – обязывать, принуждать; делать одолжение
3. sensitivity n – чувствительность
sensitive a – чувствительный
4. sustainable a – устойчивый
5. supranational a – наднациональный
6. charity n – благотворительность
charitable a – благотворительный
7. endowment n – вклад, дар, пожертвование; (дарственный)
endow v – обеспечивать постоянным доходом, наделять, одаривать, делать дар
8. foundation n – закладка (фундамента), фундамент, основание; обоснование, основа; фонд, пожертвованный на культурное начинание; учреждение или организация, существующая на пожертвованный фонд
9.triple bottom-line – тройная итоговая строка
10. advocacy n – защита, адвокатура; пропаганда
advocate n – адвокат, защитник, заступник, сторонник
advocate v – отстаивать, защищать, выступать в защиту, пропагандировать
11. division of labor – разделение труда
12.welfare n – благосостояние, благоденствие, благополучие; благотворительность
13. remediation n – исправление, лечение, восстановление
remedial a – исправительный; лечебный; ремонтный; являющийся средством судебной защиты
14. template n – шаблон, лекало, калибр
15. Global Reporting Initiative (GRI) – глобальная инициатива по отчетности
16.ad (advertisement) – реклама (амер. жаргон)
17. legitimacy n – законность; закономерность; законнорожденность
legitimate a – законный; допустимый; оправданный; законнорожденный
18. tax relief – налоговая скидка, освобождение от уплаты
19. union n – союз, профсоюз
unionization n – охват профсоюзом, объединение в профсоюз
unionize v – охватывать профсоюзом, объединять в профсоюз
20. environmentally friendly – экологически дружественный (безопасный)
21. credential n – мандат, удостоверение личности; рекомендация, (мн.) верительные грамоты
22. stewardship n – управление, распоряжение
steward n – управляющий, распорядитель; стюард
23. corporate citizenship – социально ответственное поведение корпораций
corporate citizen – социально ответственная корпорация