Английский язык. Практический курс для решения бизнес-задач
Шрифт:
24. branding n – брендинг
25. socially responsible investments (SRI) – социально ответственные инвестиции
26. resolution n – выражение желания или намерения что-то сделать; резолюция или решение; разрешение спора
27.threshold n – порог
threshold a – пороговый
28. Dow Jones Sustainability Index (DJSI) – индекс устойчивости Dow Jones
29.fine n –
fine v – взимать штраф, налагать штраф
30. litigation n – судебный процесс, судебное дело, тяжба
litigant n – истец или ответчик в судебном процессе
litigate v – судиться, оспаривать на суде
31. non-governmental organization (NGO) – неправительственная организация
32. morale n – моральное состояние, боевой дух
33. recycling n – рециклирование
recycle v – рециклировать
34. cost/benefit analysis – анализ издержек и прибыли
Exercise 1. Answer the following questions.
1. What does CSR mean? 2. What is the generally accepted definition of sustainable development and what does it entail in practice? 3. What is the difference between CSR and charity? 4. What is the triple bottom line reporting? 5. What are the key arguments against the triple bottom line reporting? 6. What are the views of CSR critics? 7. What kind of conflict can arise with respect to companies that proclaim their commitment to CSR? 8. What do advocates of CSR say and what are their arguments in favor of this concept? 9. Does it pay to be a good corporate citizen? 10. What do you think is the proper role of business in society?
Exercise 2*. Find terms in the text that match definitions given below and make sentences of your own with each term.
1. anything imposing a moral or legal duty; an agreement that may be enforced by law
2. pertaining to work or operations of a highly delicate, secretive, or precarious nature
3. outside the authority of any one nation or national government
4. the private or public relief of the poor
5. a state or condition of well-being, as of health, happiness or prosperity
6. the proceedings in a suit at law
7. payment exacted as punishment for an offense
8. mental attitude expressing courage, zeal, hope or confidence
Exercise 3. You are a journalist writing for The Economist, and your assignment is to interview BP’s HSE (Health, Safety and Environment) vice president on environmental objectives of the company. Make a dialogue between these two individuals using the following briefing materials.
BP Towards Sustainable Future
Minimizing Emissions
BP’s recognition of the need for precautionary action over climate change led to a program of action in which we set and met a target to lower our own emissions (выбросы) of greenhouse gases (парниковых
The emission reduction program showed that economic benefits can accompany environmental ones. Overall, rather than damaging BP’s business, the four year program created over half a billion dollars of value in fuel saved. For example, the Texas City Refinery (НПЗ) reduced emissions by 300,000 tons of carbon dioxide equivalent in emissions and also saved $5 million.
Another way that BP has addressed the need to take precautionary action was to reduce flaring (сжигание газа в факелах) by 34%. The energy industry collectively flares almost 10bn cubic ft of gas a day – as much as is used by France, Belgium and the Netherlands together. BP has joined a partnership established by World Bank to cut flaring, along with partners including the Norwegian Government, Sonatrach and Royal Dutch/Shell.
BP has also reduced the environmental impact of the products it sells. Within the next 3 years we plan that half of our retail sales worldwide will be of cleaner fuels. These are designed to enable motorists to reduce the emissions from their vehicles and have been particularly targeted at cities where air quality problems are most acute. Already cleaner fuels are available at over 100 cities worldwide.
Leading in Renewables
Renewable (возобновляемые) energy sources hold out the promise of fuel with very low environmental impact. Although commercially viable in some situations today, these sources are generally too expensive to compete with oil and gas in the major energy markets. However, BP is committed to building a substantial renewable and alternative energy business focusing on solar, wind and hydrogen.
BP is a global solar leader, accounting for 20% of the world market for solar energy. BP Solar provides products to help our customers use cleaner energy in 160 countries. We use our own products to provide renewable energy at service stations, plants and offices.
Hydrogen has the potential to revolutionize energy for transportation. BP is already a major producer of hydrogen for industrial use, and we are taking part in R&D projects around the world to help overcome barriers to the introduction of hydrogen as a fuel for motor vehicles.
Source: www.bpamoco.org
Exercise 4*. Fill in the blanks using terms given below.
Shell’s Business Principles
Principle 2 – Responsibilities to Society and Employees
We continue to make a substantial……. to local economies in over 135 countries where we have an interest in……… through……… and the use of local contractors and suppliers.
Shell companies employ some 90,000 people the majority of which are local……. The number of employees has fallen at all levels of the Group since last year due to transfer of labor to other organizations and…….. exercises started in 1999.